Everyone one knows about the success of the Nigerian Legendary King Sunny Ade. But only a few know he has a proper structure that manages the different aspect of his musical career. In every business, professionals recommend that a business owner should never get entangled with the daily routine of the business. When they get entangled in the daily routine of the business they are likely to remain stagnant.
The Nigerian legend started his music career in his early 60’s. He had his own share of challenges that would have discouraged him from achieving his goal. His goal was to be the “African Bob Marley.” To achieve this goal he surrounded himself with managers that handled bookings for his events and other pertinent issues that related to his career. King Sunny Ade has remained a powerful force in Nigeria music industry. The money received from his early albums were used to launch an oil firm, a mining company, a nightclub, a film and video production company, a PR firm, and a record label specializing in recording African artists.
Here are lessons artiste can learn from the Legendary King Sunny Ade:
He was persistent despite his challenges. Ade and his group in the late 80’s and early 90’s released albums that failed to stir commercial interest. But that never deterred him. He continued to pursue his musical career even when it seems as if it was not working. If you are an artiste, music should be a career you have chosen and not a second option for survival.
2. He Had Managers
Today, artistes do everything themselves. They book their own events, sign their own contracts and create their own opportunities. No wonder they achieve little. At the demise of one manager, King Sunny Ade gets another manager because they all have a special role they play in his musical career
3. Meaningful Collaborations
Sunny Ade’s brief recordings with Island Records opened the floodgates for other world music artistes like Senegalese Youssou N’Dour, Mali’s Salif Keita and many others. Millennials artistes sign up to labels that do not understand how to create opportunities through meaningful collaboration.
4. They Make Full Negotiations
His booking agents understand the nitty-gritty of concert and event negotiations. Any negotiation that is not favourable, clear and concise was neglected. This is obvious, we could even recall he was removed from the official list of performers at the 2017 Coachella Festival. Although the reason was not disclosed, any proper booking agency will tell you it’s possible, they didn’t reach a good deal.
As an artiste, you ask yourself: “Are ready to persist with your career or is it just a second option?”
Your answer will determine if you’ll be the next King Sunny Ade.