196 Views

Africori

The Entertainment industry in Nigeria is not only one of the key contributing sectors in the country’s economy, but also one of the most notable in the world. A major aspect of this sector is the Music industry.

There are probably more talented singers and musicians in Nigeria than sand on a beach. They come in all shapes, sizes,  and styles.

However, the unfortunate thing here is that most of this talent will waste. Most aspiring Artistes do not have favourable platforms for expression and exhibition to enable them to show themselves to the world. Neither do they have the support and backing of genuine relevant bodies that protect their interests. The existing ones are just mirages masquerading as Music interest groups.

READ  Commodores’ Success: A Simple Model for Music Groups

They are too busy playing politics and seeking self-gratification within their ranks to care about the Artistes they claim they are serving. As a result, Artistes are left to cater for themselves and fight for their interests on their own. Which, in a defective country like Nigeria, is tantamount to suicide. Particularly for those who are less privileged.

The reason for this is that money has replaced talent and hard work as the order of the day in the Nigerian music industry.

These days, anyone can come up to say they are Artistes; even if their voices sound worse than that frogs; and even when they have no clue as to the arrangement of the bars of a Rap verse. It doesn’t matter as long as they have tons of money to splash around. Because that is the only Language the industry understands nowadays. Any Tom, Dick and Harry without an ounce of talent can enter the industry, and become famous overnight in the industry by the power of their money and with the help of social media.

READ  Recognizing Every Opportunity

The quality and standard of music in Nigeria has fallen to a deplorable level. Because most of the talented Artistes cannot afford to splash such a humongous amount of money around to promote their music.

Anyway, I digress. That will be a topic for another day. Meanwhile, let us get back to the issue at hand.

Like I said previously, money is the only thing that can ensure the success of an Artiste nowadays.

It is sad to note that the Nigerian Music industry is probably the only one in the entire world that endorses that Artistes should pay to have their content broadcast rather than the other way around.

StageRave

Payment of Artistes royalties and copyright settlement is a long dead and buried issue in Nigeria. Radio and Television stations do not pay Artistes to air their content anymore. Rather, they compel Artistes to pay (bribe) them to do so instead. Only in a defective country where nothing is as it seems, and everything is turned upside down can such an atrocity be accepted.

Image result for Performing Artistes singing illustrations

READ  “Rain Down” by PM Rock Will Inspire You

I heard recently of a young upcoming Artiste who, after paying a substantial amount to a studio to have his song produced, had to pay over four million Naira for the video shoot. FOUR MILLION JUST FOR ONE SONG!!

READ  5 Facts About Kool & the Gang

It didn’t end there. After dolling out all that cash just for one music video, the guy had to pay horrendous amounts of money again to Radio and Television stations to air his song. And I am talking about amounts like 350k, 450k and so on. It all amounted to approximately TEN MILLION NAIRA… JUST FOR ONE SONG!!! 

READ  There Is a Champion in Everyone

Paying four million for the music video was purely the Artiste’s choice. But paying Radio and Television stations to air his song most probably was not. It is a trend, an anomaly that had been incorporated into the industry for ages now by God-knows-who. And is now accepted, not only as normal but mandatory for every Artiste. Especially upcoming ones.

“ARTISTES… AHOOO!!”

This young man’s case is only one example of what transpires in the industry daily. If an Artiste refuses to tango and grease a few palms with money, no Radio or Television station will air his song.

READ  Listen to "I Belong to You" by PM Rock

 This young man’s case is only one example of what transpires in the industry on a daily basis. If an Artiste refuses to tango and grease a few palms with money, no Radio or Television station will air his song.

So in the end, only those who are really loaded, or have the support of rich and powerful Godfathers can make any headway in the industry. As such, most of the truly talented Artistes around the country who cannot afford this are left floundering and with no hope in sight.

READ  Hard Work Puts You On The Pedestal Of Greatness

Artistes must have a genuine, well-structured body or organization(s)  that protects and caters for their interests. A music pressure group that will see to it that Radio and Television stations pay Artistes their royalties. And ensure that any such station that reneges on this obligation will face the wrath of the law in court.

This music pressure group(s) will also oversee endorsement deals on the Artiste’s behalf to ensure that he/she gets the best deal possible and so on.

Related image

The government can also play its own role by supporting and equipping such a group/organization to cater better for the Artistes on their roster. Money designated strictly for this purpose, in the form of grants,  can be deposited in the Bank of Industry. With this, the above-mentioned group will have a ready source of funds that will support, protect, and promote all the Artistes on their roster.

READ  The Power of Focus

This is what must be done to deal permanently with this insane, and outrageous trend of fraud and extortion in the industry. When Artistes are happy and motivated, the industry will flourish even more.

It is high time we went back to the drawing board, and start doing things the right way again. Let us do all we can to support our Artistes and raise our beloved music industry to greater heights.

“Artistes… Ahooo!!!”

So only those who are really loaded, or have the support of rich and powerful Godfathers can make any headway in the industry. Most of the truly talented Artistes around the country who cannot afford this are left floundering and without any hope in sight.

Artistes must have a genuine, well-structured body or organization(s)  that protects and caters for their interests. A music pressure group that will see to it that Radio and Television stations pay Artistes their royalties. And ensure that any such station that reneges on this obligation will face the wrath of the law in court.

Related image

READ  Single Ladies Stop Chasing Shadows

This music pressure group(s) will also oversee endorsement deals on the Artiste’s behalf to ensure that he/she gets the best deal possible and so on.

The government can also play its own role by supporting and equipping such a group/organization to cater better for the Artistes on their roster. Money designated strictly for this purpose, in the form of grants,  can be deposited in the Bank of Industry. With this, the above-mentioned group will have a ready source of funds that will support, protect, and promote all the Artistes on their roster.

READ  12 Facts You Should Know About Miriam Makeba

This is what must be done to deal permanently with this insane, and outrageous trend of fraud and extortion in the industry. When Artistes are happy and motivated, the industry will flourish even more.

It is high time we went back to the drawing board, and start doing things the right way again. Let us do all we can to support our Artistes and raise our beloved music industry to greater heights.

“Artistes… Ahooo!!!”

%d bloggers like this: