An excellent manager discovers talents and uses the right resources to promote such talent. Despite seeming challenges, an outstanding manager brings out the best in an upcoming talent.

Often times, you can see the potentials in upcoming talents, but they never get into stardom because they are not properly managed. This is where the difference set in between a mediocre and an excellent manager. However, in selecting one, the artiste must find out if the manager is creative; if he has intuition, knowledge, commitment, human sympathy, versatility, discipline/ focus, amongst other positive traits.

When an artiste finally decides to ‘ride’ with a manager, he, in turn, will have expectations on what to gain from working with him. Let’s face it, everyone wants results.

Here are some important things that should be gained from having/working with a manager:

1. Motivation

Even the most driven artists and bands occasionally need someone to provide them with encouragement when the daily grind of the music business gets them down (and it will sometimes). Contrary to popular belief, the music business takes a lot of work and isn’t for the faint of heart. Even those who do work hard need that extra push once in a while and a good artist manager should provide motivation.

2. Organisation

It’s important to have a solid organization behind you even before you achieve great success in the music business. Your fans will never see the activities in the background (i.e., accountants, road crew, etc.) and that’s just how it should be. You need an organisation that works behind the scenes to make sure you can do what you do best—–make great music. And an excellent manager will help you take this step.

3. A Hands-on Person

As stated earlier, many musicians are not business people. Unless you want to spend years learning and keeping up with the ever-changing business realities of the music industry, you need a manager who can take care of the details for you so you can focus on making music.

4. Support

You need an artist manager who believes in what you’re doing artistically. You need someone that can go all out for you while also striving to create a balance between your work and leisure.

5. Learning the Business

Even if you don’t want a manager to handle all the business details, you’re going to need a competent consultant to help you work through issues like understanding publishing agreements or recording contracts, how to market your music to movies, TV and other media, or how to get your gear overseas for an international date or tour. These are just a few examples of what an artist consulting company is capable of handling.

6. The Right Network 

If you don’t know the right people, it’s difficult to get anywhere in the music business. You can either lament that great music never gets heard because of this (and that’s true enough) or you can get an artist manager who knows this business and let the system work for you.

7. Income Streams

In the end, everyone desires the rock star lifestyle. While it would be unexpected to score a Top 40 hit, there are plenty of ways to earn an income as an artist, at all levels. 

8. Straight Talk

Musicians can be very sensitive. You need an artist consultant you can trust. Someone who will be unwavering and give you the best possible advice, especially when times are tough.

9. Expense Management

If you don’t approach your band like a business, your chances of succeeding financially are slim. The right manager will help manage your expenses, making sure you’re not spending more than you’re making. The delicate balance of managing expenses is a fundamental of any successful business.

In all of this, the summary is to get yourself a good manager/ consultant. That’s what we offer at Stagerave Entertainment. Consult us today…

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