A manager is a well-meaning, hardworking, selfless individual struggling to make the dreams of someone he believes in come true. For those who don’t know the importance of managers to artistes, this is an article will be shedding more light on the true value of a manager.

The Following are some reasons why a band or artist needs a good manager:

1. Guidance in Career

A knowledgeable and experienced manager sees how everything in the big picture fits together and can help the artist move through the often-confusing maze of activities that seem not to relate and yet are all part of an interesting jigsaw puzzle. The manager provides guidance in the career of the artiste and helps to set the overall game plan for the artiste and the artists’ team to follow.


2. Prestige

From the experience of most professionals, there is something to be said about an artist that has a manager. The logic is that if an artiste is good enough to attract management, he must have possessed something of value in him. In fact, some major labels do not sign an artiste unless they have a strong team (manager, booking agent, attorney and publicist) in place. They believe an artiste that does not have a management team is just too much drama! Labels would rather deal with someone who knows how the music business works and can make decisions when the need arises on a non-emotional basis.

3. Buffer

A manager can act as an effective screening buffer between the artiste and people that want to do business with the artiste. This buffer attracts legitimate industry players while at the same time scares away scam artistes. There are no scarier words to a scam artiste than “please talk to my manager”.

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4. Cheerleading

Someone has to communicate the same enthusiasm to the music business community even though fans are the main cheerleaders for an artiste. A manager will trumpet an artistes’ message to booking agents, promoters, media personnel, club bookers, sponsors, licensees, etc., in order to make them interested, enthusiastic and engaged in the artist.

5. Accountability

Part of a manager’s job is to hold people accountable. What happens when the financial tour support that was promised by the label fails to materialize? Or the check from the booking agent bounces? Or the licensee fails to sign and return the contract but is using the artist’s songs anyway? Somebody has to keep people honest, and that is mostly the duty of the artist manager.

6. Time management

There simply is not enough time in the day to do everything that needs to be done in order to further the career of an artist. In between writing songs, conducting interviews, designing artwork for CD’s and merchandise, managing a mailing list, filling out copyright paperwork, rehearsing with the band, hiring and firing musicians, updating band websites and Social Media profiles, getting pictures taken, shooting and editing YouTube videos, sending out packages and/or updating EPK’s, researching, repairing and purchasing equipment, etc., there isn’t time to also craft a master game plan, solicit potential sponsorship partners, handle licensing requests, reach out to industry gatekeepers, attend industry networking events, harass labels for tour support, and so on. Some tasks can be delegated to the band while others can be handled by the manager.

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With these points stated out, you can agree with me that it’s important for every artist or band to get an effective and efficient artist management team in order to manage limited time properly, check accountability and also guide the artist or band in their chosen career.

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