So many R&B groups emerged in the 90s. Anyone who lived in the 90s can travel back memory lane to recollect the acapella harmonies of Boyz II Men and the emergence of the smooth doo-wop of All-4-One alongside other groups to the international music scene.
All-4-One was known to always have a fusion of acapella vocal style in their songs, added to their image of harmony and universality which dovetails with their multicultural foundations.
This unique group impressed their audience right from the release of their first album to becoming a group to reckon with on the international scene. When you mention successful R&B quartet groups; then you must add All-4-one for the list to be complete.
The group is made up of four talented men: Tony Borowiak, Jamie Jones, Delious Kennedy and Alfred Nevarez. It will amaze you that none of the members of the group had a formal vocal training and yet they became successful.
The group came together in the early 90s in Antelope Valley, CA; signed with Blitzz Records in 1994 and the released self-titled debut which seized the hearts of R&B Music lovers.
The group success started from their first release. This is the reason we took our time to study what this group did to gain the fame that made them sold over 20million units worldwide from their album.
Please follow me as I share these secrets:
1. They Understood the Times
During the late 80s and early 90s R&B and soul music had taken over the scene and people were very receptive to love songs. There were groups that were already ruling the scene before they came. In 1993 AII-4-One auditioned for Los Angeles-based Blitzz Records. In just 15 minutes they could create an impromptu arrangement of the 1963 hit “So Much in Love” by the Tymes.
At the end of their performance, they had a record contract. Blitzz had signed a distribution deal with Atlantic Records—and AII-4-One had an instant major-label deal. The popularity of Boyz II Men had spread all around and was a household name. But they never allowed that to deter them, they knew there was room for them. So they introduced themselves to the scene by launching their career with love songs.
In January 1994 the quartet released their first single—“So much in love”. This single led them to ink their record contract. The single went gold and reached Number Five on Billboards Hot 100 Singles.
2. The Group Was Consistent
You can win the heart of your audience with your first impression, but you need consistency to remain in their heart. Most people get the first opportunity to make an impression but never get to stay consistent and over time they get forgotten.
Within a few months, Blitzz/Atlantic took advantage of their first release that was a success to release All-4-One’s self-titled debut album and their second single, “I Swear.” The song “I swear” immediately made the group popular as their fame skyrocketed.
The song reached Number One on Billboard’s pop singles chart and stayed there for 11 straight weeks. By the end of the year, the track had gone platinum and became 1994’s biggest-selling single, and the third most successful single of that era. Even though their first single “So much in love” was a success, they made sure they were consistent by releasing songs people were waiting to hear.
3. They Took Their Songs to the People
With their soaring success with successive albums, All-4-One knew they needed to create a connection with their fans, so they went on a tour. The quartet embarked on an extensive national and international tour, which included stops in France, Malaysia, New Zealand, Japan, and Korea.
The group’s tour led to a more worldwide notoriety with gold and multi-platinum albums in several countries across the globe. “They had a way of relating with their audience because the songs they sing create a strong bond with people,” the brand manager and Blitzz Records President Tim O’Brien added.
4. Expanded their Popularity
After the launch of another successful album, they received awards. They had fostered a stronger blend in their sound and developed a more cohesive recording style. They focused on transforming their image to that of a singing group without genre limitations—stripping away the categorizations as just an R&B group.
These simple secrets made All-4-One a Successful group and your group also can make a difference if they follow these steps.